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Is It Preferable To Create Mini Sites Or Authority Sites?
Online marketers have been debating the choice between an authority site or minisite for years. Even though search engines greatly prefer large sites with a lot of information, internet marketers often have legitimate uses for choosing a minisite model. With that said, we do realize that an online marketer will choose the model they think will be in their best interests. We would not suggest, or recommend, that anybody base their entire business model on mini sites alone. Although you can more successfully do that with an authority site. No matter what, mini sites can still be skillfully employed in your business. If you want to use Internet marketing to its best effect make sure you promote new products such as Xtreme Traffic Arbitrage Review.
It’s commonly believed that mini sites have the advantage of bringing you profits in a shorter period of time. There is something to this point of view, to be sure. You can overlook the bigger picture, though, if you focus solely on fast profits. One approach would be to break down a niche into many micro niches, based on careful keyword research. You could then put up a dozen or more mini sites, each based on one of these micro niches. It shouldn’t take you long to rank for these key phrases if you chose them wisely. Of course, it’s fairly obvious that mini sites are not looked upon favorably by Google.
Google enforces its ideas and preferences by creating algorithms that make it harder on sites that go against what they want. In recent years, especially in 2010, Google has made it plain that it likes authority sites better than sites lacking in substantial content. If your site is considered thin, or lacking in content, you’ll be given a low quality score, in a similar way you’d have to pay more if you were advertising with pay per click. Ranking highly with a mini site, then, and effectively optimizing it, is going to take more time and work than before. Even then, you will not get the same amount of traffic that you could earlier in 2010 with an SEO’d mini site. Unfortunately, that has become a fact of SEO and Google life. There are new products being launched all the time such as Xtreme Traffic Arbitrage Review that will benefit from Internet marketing.
You may want to consider that, while it will take you longer to build and maintain an authority site, you can end up getting more out of it.
An authority site with lots of content means that a visitor may have a wide choice of products to purchase from you. Every page on your site, if it’s attractively designed, can be a portal to other pages and features. Every area on your site gives you the opportunity to turn visitors into customers. With a mini site, you are usually presenting one product only, whereas an authority site can much more multifaceted. The choice between creating a mini site or building an authority site is one that is being influenced by Google. Mini sites still offer plenty of benefits, but you may find it a little more time consuming trying to drive traffic to them. Mini sites definitely have their place within any well thought-out marketing plan. However, there are plenty more benefits to be had for creating a larger site as far as organic traffic goes.
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